Khura Agency in conjunction with iNgudukazi Magazine are throwing a #ByoMusicStreamingParty. This will be a curated playlist on YouTube of music strictly by artists out of Bulawayo which we will be available for streaming on the 1st of September.
“There are many Zimbabwean Music Playlists on platforms such as Deezer and Spotify but this one will be the very first of its kind in the City of Kings,” said Thembi Terry of Khura Agency.
So we decided to compile a Playlist.
Please recommend good music.https://t.co/cYCgSkVomi
— koBulawayo (@Ko_Bulawayo) April 30, 2020
Playlists are an innovative and functional form of entertainment on YouTube. This is due to their ability to provide that ‘chilled vibes’ convenience of continuous play and cross-promotion of your favorite Bulawayo artists. Khura Agency has essentially created a “visual mixtape.”
“We don’t own any of the videos on the playlist. All the streams, views, subscriptions and engagement will benefit the artists directly on their respective YouTube channels,” explained Thembi Terry.
Bulawayo artists have bemoaned the lack of support and the low numbers that they have on their creative works online. To thwart this, the #ByoMusicStreamingParty will have videos from Bulawayo in one playlist readily available to anyone on the globe.
Leave your favorite local artist’s music on repeat when you go to sleep.
Let them get those streams.
— 👑Kandoro. (@KingKandoro) July 8, 2021
“We’ve seen people on social media asking for recommendations of music from Bulawayo artists. We wondered how many other people share the same sentiments. So we took it upon ourselves to become that plug,” explained Thembi Terry.
Does Bulawayo have singers? Really keen to listen to some new music. Please recommend 😊
— Cam Sibanda (@_Milla_S) June 8, 2018
Why this streaming party?
1. To expose more people to Bulawayo music
2. To get Bulawayo artists new views and new subscribers
3. To teach the algorithm to associate Bulawayo music and recommend it as such
Our local artistes are so underrated. And I feel ashamed to admit that I'm one of those who have been undermining their potential. I need to listen to more local music. Please share your favourite local artist so that we can support them.#CharityBeginsAtHome 🇿🇼♥️
— Nyamezelo (@TheWriter_InMe) December 3, 2020
Over the month of August, the public will be invited to suggest which songs should be added to the playlist through social media. This will ensure that there is diversity in the music so that there is something for everyone.
Bulawayo artists such as Indigo Saint, Vusa Mkhaya, Msiz’Kay, Noluntu J, Novuyo Seagirl, Mimmie Tarukwana, M.U.S.E, Bhekiwe, Vuyo Brown, Nkwali, Ziee Xayn and Thandy Dhlana have rallied behind the #ByoMusicStreamingParty. Other Bulawayo creatives such as Tarryn Talana, Patience Phiri and Brighton ‘Beefactor’ have also thrown in their support to ensure that the #ByoMusicStreamingParty is a success.
I think so too .. it’s hard for people like us outside the country to access their music , been looking for songs l can use for my channel on iTunes l couldn’t get much … especially for byo https://t.co/CRRT8LNbBD
— IG @esmangena (@ElinahMangena) April 21, 2020
The playlist is available forever, so anyone in the world, whenever, can enjoy these Bulawayo songs. The playlist can be left to play in the background during work or chores.
“The #ByoMusicStreamingParty mega playlist will be the first of many playlists curated by Khura Agency. This first playlist will strategically position us to implement our Khurated idea,” stated Rozalliny Munemo, Creative Director at Khura Agency.
As digital natives, the team at Khura have pioneered the Khurated service offering of reviewing the best art, music, videos, trends, fashion and entertainment content that’s emerging from Bulawayo and Zimbabwe as a whole.
Feels like no matter how much Bulawayo musicians put their music online, even for free people are still going to find excuses and claim they don’t know them, that they lack exposure yet, they wouldn’t have bothered to look them up online.
— Bruce Ncube (@NjubeGiant) February 21, 2021
I struggle to find music from Bulawayo artists online. Was creating a playlist for someone for music from Zimbabwe. It is as if they are in a black hole including the ones I know https://t.co/iGESpYK88k
— larry kwirirayi ✍ (@kwirirayi) November 2, 2020