Tech & Digital
Are Facebook groups better than Facebook pages for my business?
Facebook’s wide user base and demographic of users is the main reason it’s at the top of my list; almost anyone can find their target audience on this platform and get in front of them.
Facebook is unmatched when it comes to social media sites. This is because:
⦁ Facebook has a vast audience of approximately 2.41 billion daily active users and where there is a huge audience, there is a vast opportunity for advertisement and ultimately, business growth
⦁ The average age is 25- 34. This is the economically active age group which means, this is where the dollars bills are.
⦁ Facebook’s wide user base and demographic of users is the main reason it’s at the top of my list; almost anyone can find their target audience on this platform and get in front of them. Yours truly tweeted about it here:
Facebook’s wide user base and demographic of users is the main reason it’s at the top of my list; almost anyone can find their target audience on this platform and get in front of them.
— HighSchoolTeacher (@IAmMagumbo) September 29, 2020
image courtesy of: https://t.co/PtGnnMOavv. pic.twitter.com/YCOTeitdMa
Making connections on Facebook is not limited to just reconnecting with your friends from high school or your primary school crush. You can come together as a group of individuals who love gardening or you want to share your undying devotion to Tupperware with other Tupperware enthusiasts. Thus, Facebook Groups and Pages.
Are Facebook Groups Better than Facebook Pages?
Depends on what your End Game is:
| Facebook Page | Facebook Group |
| Just like your friends profile, A page will allow your business to have a true and noticeable presence on Facebook | This is a place for people with common interests to communicate, share tips and information on one subject. |
| A page can be the official profile for business entities, celebrities or public figures | Groups are invite-only so they are great for building awareness around a certain topic. |
| Pages come with advertising tools that make it very easy to grow your business or brand. | You can decide whether a group can be public or private. (Pretty cool, right?) Only people you have invited to your group will know your group exists. |
Can I convert a Facebook Group to a Page?
Feeling like you are done and dusted with your group? No worries, you can import (not so sure if that’s the right term, lol) but yes, you are going to have to create an entirely new page and invite your group members to like your page. Here’s how you can create a new Facebook page. You cannot make your group members like your page if they don’t want to. Well, you can, if you want to break a couple of Facebook’s rules.
After creating your new page, it’s time to set your transition period. Facebook advises you to set a transition period of 30 days but you can make it shorter. Just bear in mind that not everyone logs onto Facebook every day. During this period, inform your group members of the coming change and create a post with the new page link and pin it to the top of your group. Should you decided not to delete your group, you can link it to your new page. Sounds tedious (managing a page and a group)? Assign someone you trust to manage your community.
What is a Facebook room?
Facebook recently rolled out a new feature which is their version of Zoom. Rooms have pretty much the same functions as all other video calling platforms used for business. But, we all know Facebook is more about creating conversation and getting social. Rooms is about chatting with close family and friends, it’s not exactly tailored for business calls or interviews.
Not sure how to grow your business using digital tools? Hire a digital marketer: +263 771 937 599
