It’s truly Asaph Afrika szn! And what a sublime production it is! Asaph has a new song out and we need to take the rest of the day to dissect the lyrics. Idolatry is the new offering by Asaph and I have listened to it multiple times because there’s so many hidden easter eggs in the man’s pen game. The video was simple which gave the lyrics room to shine. Did I mention that I would absolutely rock those Asaph jeans he had on? It’s a great idea for merch beyond t-shirts and caps. On the technical side of things, this was well produced. The standard shows, as he says, it’s been years of lessons.
Idolatry feels like Asaph has gone full circle and reminded us where he began, Kwanfire Asaph! The song has major religious undertones, overtones, all the tones. He speaks about how he doesn’t want to be idolised and also speaks on the people he idolised. Remember when Beyonce released Formation and addressed longstanding rumours? Yeah, Idolatry is something like that. Twitter streets have been ablaze about his record deal and speculative think pieces about the intricacies of his contract with DefJam. I hope people are answered because I am. This is the second time, after Thebelele, where he has addressed this working across the border thing.
Back to the Beyonce-Formation metaphor, with all the illuminati stuff floating around about African artists, Asaph had something to say. What are you prepared to do for the likes? How far are you willing to go? What’s your soul worth to you? “There’s nothing holy about this risky life!” I give this line a 10! #IFYKYK
Asaph Afrika has a lot to say, I doubt he scraped the surface in Idolatry. I look forward to Asaph Afrika szn because we’re about to eat! Asaph is a deep man, an observant man. He is in touch with everything going on around him in his city, country. Everything that affects the everyday youth. That’s what makes his music so relatable. This song alone covers issues around suicide/death of talent, brain drain of this country, clout chasing, #RegisterToVoteZW and so many more. You can’t listen to it and not find a lyric you can’t relate to. Also for me, “losing Cal was like losing Kiernan.”
Thank you to Mhle, the National Gallery of Zimbabwe, Ganyaz JR the eye-candy and the rest of the team that made this possible. It was a job well done and a true creative piece that sparked conversation and got us thinking deeply. The man had something to say, don’t miss it.
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