This is a term that people started throwing around a couple of days into the Lock-down. It seemed as if everybody was, well, Going Digital. We started hearing things like “If it’s not online then it doesn’t exist”, “Go digital or go broke”. And companies that already had a social media presence got even louder, intimidating those who had no idea what ‘Going Digital’ is all about.
Going Digital or Digitalization (not Digitization which is converting data, documents and processes from analog to digital) is when businesses leverage the digital technologies to improve, optimize and better their business processes.
So what is it exactly?
Let’s take small steps. Going Digital starts with Opening a Facebook Page
You can use your personal profile for business, but it doesn’t really have all the proper functionalities to help you grow your business. Your personal profile is best left as is. You need to open a Facebook page for your business. A Facebook Business Page will allow you to interact with your clients as your page, it will allow you to list all the products you are selling, it will even give you the option to select promotional items, items on sale and allow customers to directly email you or send you a WhatsApp message from your Business Page (this only works on WhatsApp for business).
Setting up your Facebook Business Page.
Right at the top of your window, you will see where it is written create? Click there and this window will be opened:
Since we want to create a page, we going to select on Page (We will talk about the other options later.)
Next up, we select the first option:
Business or Brand will help us connect with our customers by showcasing your products. Option two is when you want to create a group. We will talk more in the next post.
Input your Business Name and select which category your Business is in. If your category is not there on the options provided, select the one that describes your business the most.
Enter your business address and phone number and click on continue.
Look for a profile picture that perfectly describes who you are as a business. If you have a business logo, this would be a perfect place to put it. Make sure your picture is high quality as people get turned off by blurry pictures.
A cover photo can be a picture describing your product in detail or a short video showcasing the best attributes of your product.
Do that and you will be all set!
Here’s a sample of Facebook cover pages you can copy. Courtesy of canva.com
‘Til next time!