
WestProp Holdings is looking for micro-influencers in Harare to take part in their #BlackFridayProMax campaign, which is currently underway. The micro-influencers are invited to WestProp’s developments including Pomona City, Millennium Heights and The Hills Lifestyle Estate to showcase the properties there.
“Micro-influencers will tour one of our estates where they’ll be given detailed information about it, the vision of the estate, the mechanics of our campaign as well as content guidelines and resources,” said Simukai Whande the Digital Marketing Manager of WestProp.
The #BlackFridayProMax campaign is a month-long campaign whereby WestProp has lowered the deposits required for their luxury developments and also increased the payment timelines. This gives homeseekers an opportunity to pay lower instalments, which gives them the liquidity and flexibility to pursue other investments simultaneously.
By lowering the deposits required, WestProp has lowered the entry barrier to homeownership.
@kvngrashee
Black Friday isn’t just about shopping bags this year — it’s about BUILDING YOUR FUTURE… @WestProp Holdings Zimbabwe just dropped massive discounts + rewards on Zimbabwe’s prime properties and I had to share this! • Property: 1 Bedroom Flats • Minimum Deposit: 15% down from 30% • Balance Period: 3 years up from 2 years • Price: USD$70,000 And the highest deposits gets an iPhone 17 Pro Max These deals end 28 November and honestly… opportunities like this do not repeat. CLICK THE LINK IN MY BIO! #blackfridaypromax #realestate #property #housing #blackfriday
♬ DAISIES – Justin Bieber
In addition to these favourable terms, homeseekers also stand a chance to win awesome prizes including brand-new iPhones, iPhone 17 Pro Max or 100 000 bricks. Whoever brings in the highest deposit for that development walks away with the prize pegged for that property. Bringing in the largest deposit, reduces the balance and the timeline to becoming a homeowner.
“The micro-influencers will be expected to create video content maximum 90 seconds in length in their own style and tone of voice for the campaign which will be published on their platforms,” he further explained.
By engaging micro-influencers, WestProp has the opportunity to tap into new markets and reach a new audience. This is a strategic opportunity for aspiring real-estate students to get a feel for the industry and put into practice what they have been studying. It also gives them a foot in the door to be noticed by WestProp Holdings, a highly sought after leading property developer in Zimbabwe for future opportunities.
This is an opportune time to conduct the #BlackFridayProMax campaign because it’s homecoming season where diasporans flock into the country to celebrate the holiday with their loved ones. Diasporans seeking to buy homes back home in Zimbabwe can use this opportunity to book obligatory free, viewings/tours of WestProp’s developments to gain a better appreciation of the vision for the estates. This will alleviate the fears and scepticism of trying to build in Zimbabwe from abroad.
If you’re interested in joining WestProp’s database of micro-influencers countrywide, register here: https://forms.gle/NEBLpd1VHcsGuGGw5